We turn every vehicle into a masterpiece. Our professional automotive photography and expert image retouching services highlight the unique essence of your vehicles and help your business stand out in a competitive market.
London’s Award Winning Car Photography
Capturing the soul of every car — it’s what we love and do best.
A Showcase of Automotive Artistry
Explore our gallery of stunning car images, each reflecting our dedication to capturing the true spirit and beauty of every vehicle.
Cars at their best in ambient light
Every car tells a story when captured in its natural environment.
Our photography harnesses ambient light to reveal the true character, curves, and details of each vehicle,creating images that feel authentic, dynamic, and full of life.
Let's explore how we can shape your business image with a free consultation
Recognition
Alexandru has been recognised and selected by Lurzer’s Archive in the 40th Anniversary Special Issue.
You can buy your copy of the magazine by clicking on the badge.
Alexandru is part of the Production Paradise Community and a proud member.
What it means to be featured in Lürzer’s Archive and Production Paradise
I’m truly honoured to have my automotive work recognised by both Lürzer’s Archive and Production Paradise.
This prestigious acknowledgment is a reflection of the passion, dedication, and countless hours I’ve invested into perfecting my craft.
My goal has always been to push the boundaries of automotive artistry — to create images that are impactful, emotionally charged, and visually striking.
Being featured by these respected platforms not only validates that pursuit but also opens doors that would have taken far longer to unlock on my own.
It’s a privilege to be part of such an inspiring creative community, and I’m excited to see where this path leads.
A heartfelt thank you to Lürzer’s Archive and Production Paradise for giving my work a voice.
Crafting Automotive Excellence
We provide a full suite of photography solutions, customized to enhance your brand and business.
PRODUCTION
Alexandru provides full-scale production services, overseeing projects from initial concept through to final delivery. His expertise ensures a seamless process where creative ideas are transformed into striking, high-quality visuals. Through precise execution and clear direction, he establishes the foundation for impactful storytelling.
PRODUCER
As a distinguished Producer with over a decade of experience managing car photography projects, Alexandru is renowned for his ability to navigate every aspect of production. He ensures that all elements—planning, logistics, and execution—come together flawlessly to meet client expectations. His meticulous approach and commitment to excellence have made him a trusted name in the industry, consistently delivering exceptional results.
LOCATION SCOUTING
Finding the perfect setting is just as crucial as capturing the right shot. Location scouting service ensures
your car photography stands out with carefully selected environments that enhance aesthetics, mood, and tells your story.
ART-DIRECTOR
Beyond Production, Alexandru excels in Art Direction, shaping and refining visual narratives in car photography. Known for his ability to lead creative teams and oversee every aspect of production, Alexandru specializes in concept development, styling, and ensuring that each image aligns with the brand’s vision. His meticulous approach to composition, lighting, and post-production guarantees high-quality visuals that resonate with audiences. With a deep understanding of both artistic direction and practical execution, Alexandru has established himself as a trusted industry professional, consistently transforming creative concepts into compelling imagery.
Director of Photography
As a Director of Photography, Alexandru brings over a decade of experience in crafting visually striking and technically refined automotive imagery. His mastery of composition, lighting, and movement allows him to translate creative visions into compelling visuals that captivate audiences. With a deep understanding of dynamic lighting setups, and cinematic framing, Alexandru ensures every shot meets the highest standards of precision and artistry. His ability to lead teams, collaborate with clients, and execute production seamlessly makes him a trusted professional in the industry. By combining technical expertise with an intuitive artistic approach, Alexandru consistently delivers impactful imagery that resonates with brands and audiences alike.
COMMERCIAL PHOTOGRAPHY
Ideal if you are a car dealership and transportation
seeking to showcase your vehicles and services.
SPECIALIZED PHOTOGRAPHY
Whether you’re a dealership, restoration garage of vintage cars, or a brand launching a new car,
we have the expertise to elevate your business and make your vehicle stand out.
PERSONAL PHOTOGRAPHY
For car enthusiasts desiring exquisite photographs of their prized possessions.
CAR EVENT PHOTOGRAPHY
Capturing the excitement and grandeur of car shows and motorsport events.
CAR STUDIO PHOTOGRAPHY
Car studio photography captures the essence of automotive beauty with controlled dramatic lighting, transforming vehicles into stunning works of art.
Images are used further in the graphic design process to create stunning brochures.
CAR PHOTOGRAPHY RETOUCHING
Professional car photo retouching transforms raw images into powerful visual statements that truly capture the essence of the vehicle. Even the best photography session can leave behind imperfections, reflections, dust, uneven lighting, or distracting elements in the background that take away from the car’s true appeal. Through expert retouching, each image is refined to highlight the car’s design lines, paint depth, and overall character, ensuring it looks as stunning on screen as it does in reality.
It’s not just about making a car look good — it’s about creating an emotional impact.
Professional photo retouching is the final, crucial step that turns good photography into extraordinary automotive imagery.
GRAPHIC DESIGN
In car photography, graphic design is the final step that refines and enhances images post-shoot, transforming raw photos into polished visuals. This crucial final step highlights the car’s features, ensuring the images are professional and captivating, making a lasting impact in marketing and promotional materials.
DIGITAL ART
No dream is unreachable.
Let your mind wonder.
Alexandru has been mentored by Bill Perkins, the renowned art director and visual development artist who has made significant contributions to the animation industry.
Bill has worked on several iconic Disney films, including “The Little Mermaid,” “Beauty and the Beast,” and “Aladdin.”
His expertise in color theory and dynamic composition has helped shape the visual direction of these classics.
Bill has now passed down his knowledge to Alexandru.
We are here to support your business from first day or pick-up where you left off with your project and we ensure it gets finished.
Why choose professionals for your business
With over a decade of experience and an unwavering passion for automobiles, we excel in showcasing your vehicles in their best light.
Your business deserves the best in the industry. With us, we do or we do not, there is no try.
EXPERTISE
Over a decade of expertise in the industry,
we’ve mastered all the tricks of the trade.
We even have our own ace under the sleeve, ready to be used when most needed.
CREATIVITY
Driven by true passion for automobiles.
Inspired by nature, car culture, motorsport and many other things in life.
Each project is destined to captivate and inspire.
PROFESSIONALISM
Committed to delivering excellence through every step of the process. Our team is punctual, reliable, and attentive to your needs. From the initial consultation to the final delivery, we ensure a seamless and enjoyable experience. Our attention to detail and dedication to perfection guarantee that your vehicles are presented in the best possible light. We exceed expectations not just with our stunning photography and image retouching, but with our exceptional customer service as well.
About Alexandru Cristian
Alexandru Cristian is an experienced automotive photographer and professional image retoucher based in London, United Kingdom, renowned for his expertise in on-location car photography for global brands, agencies, and editorials.
With over a decade of experience, Alexandru thrives in dynamic outdoor environments, seamlessly blending natural and artificial light to craft emotionally powerful and visually striking automotive imagery.
His deep understanding of light, shadow, and color allows him to adapt to any weather or lighting condition, consistently capturing vehicles in their most authentic and captivating form.
What sets Alexandru’s work apart is his passion for showcasing automotive design and performance in real environments — delivering photographs that are not only technically refined but also creatively engaging.
Based in London, Alexandru is available for projects across the UK, Europe, and worldwide. Whether it’s a commercial campaign, a press shoot, or editorial content, no project is too far away.
Here's what our clients say
Marian
★★★★★
Mustang Campaign
Working with Alex to shoot the Mustang for our car showroom was a fantastic experience.
He was extremely professional and attentive to detail. The photos exceeded expectations.
Highly recommended!
Highly recommended!
Tudor
★★★★★
BMW Photoshoot
Alexander is one of the most creative photographers you'll come across.
He photographed my BMW M6 Cabrio and I’ve used the images for my detailing business with great results.
Marcel
★★★★★
Motorsport Photography
We were looking for a photographer to take photos for our motorsport event, which had experience in the car industry mainly and a little touch of storytelling.
We didn’t want our photos to be just another picture with a car on a track.
After some research, we’ve found Alexandru.
We booked him, he came, and then we waited for the photos holding our breaths.
If someone can capture the spirit of a car, motorsport event, that’s him no doubt.
What images, what a character.
Thank you Alexandru for your amazing work.
Thank you Alexandru for your amazing work.
Sebastian
★★★★★
Citroen Photoshoot
I’ve worked with Alex on several projects including photo and logo design.
He’s simply one of the best — would recommend anytime.
Antoniu
★★★★★
Subaru Personal Project
Alex shot my Subaru STI and the results were stunning.
One of those photos is still my desktop background to this day.